Dr. William Nichols is a scholar of Spanish culture and an experienced university administrator.
In August 2025, Nichols joined The University of Texas at Dallas, where, as dean, he leads a department whose mission is to promote student success and eliminate barriers to that success for all undergraduates.
Programs he oversees include the Student Success Center, Pre-Law Advising Center, Health Professions Advising Center, Student Outreach and Academic Retention, Graduation Help Desk, Comet Cupboard, Basic Needs Resource Center, First-Generation Student Programs, Freshman Mentor and Transfer Mentor programs, First-Year Leader Program, Academic Bridge Program, Undergraduate Success Scholars, Nebula Scholars, Comet Scholars Program, and Texas Leadership Scholars Program.
Nichols’ philosophy includes empowering students to be successful, especially in a world that is rapidly embracing artificial intelligence.
His research is focused on urban space, tourism and globalization as it is represented and explored in 20th- and 21st-century Spanish culture. His areas of interest include environmental humanities, popular culture studies, museum studies, and comparative and trans-Atlantic approaches to Hispanic literature and culture.
He served as president of the Association of Departments of Foreign Languages and was a member of the Council of Directors for National Foreign Language Resource Centers.
His most recent book, The Paradox of Paradise: Creative Destruction and the Rise of Urban Coastal Tourism in Contemporary Spanish Culture, was published by Vanderbilt University Press in 2023.
Over his more than 20-year academic career at Georgia State University, he was a professor of Spanish cultural studies, associate dean of the Honors College, the founding director of the university’s Center for Urban Language Teaching and Research, and chair of the Department of World Languages and Cultures in the College of Arts & Sciences. He previously taught at Michigan State University and Texas A&M International University.
Nichols earned a Bachelor of Arts in anthropology and Spanish and a Master of Arts in Spanish from the University of Notre Dame. He earned his PhD in Spanish literature and culture from Michigan State University.